Kochava released their inaugural Kochava Traffic Index, ranking Moloco as a Top 10 media sources. The Kochava Index provides a unique resource by considering only the criteria most important to marketers, such as signal clarity, cleanest traffic, and fraud metrics.
Moloco Performance Rankings
Kochava’s comprehensive analysis featured Moloco prominently throughout their report. They judged networks primarily on Signal Clarity, Fraud, Quality, and Correlation, while providing further breakdowns by Region, Platform, and Category.
“With the Kochava Traffic Index, we let the data speak for itself to objectively show how networks fare among the four metrics we’ve determined as crucial for obtaining accurate attribution in marketing. Moloco making the list in a number of categories speaks volumes about their focus to provide high quality audience to their customers.” said Mark Kellogg, Product Operations Lead at Kochava.
Moloco was featured in the top 5 networks in the fraud category, reinforcing its leading position in the fight against ad fraud. Earlier this year Moloco released DoubleCheck, an independent fraud detection suite to help marketers detect fraud including Junk Installs, Phantom Installs, and Organic Poaching.
Here are some of Moloco’s key rankings:
- Lowest Fraud Rate: #5
- Region — North America: #1
- Region — APAC: #1
- Platform — iOS: #2
- Category — Travel: #2
Are you interested in mobile user acquisition, engagement, or monetization? Get started with Moloco today.