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Moloco

Moloco

Moloco

The Moloco team is a proud group of high achievers who aim to constantly provide the best ad campaign performance to our clients. We believe in making the digital economy fair and available to all businesses of all sizes by providing access to machine learning to accelerate their growth. Founded in 2013, with top talent from Google, Amazon and Twitter, we are passionate about delivering top quality solutions that deliver digital growth and performances. Headquartered in Redwood City, California, Moloco has 9 offices worldwide and over 300 employees.

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Beyond generative AI: How operational machine learning is transforming mobile app marketing
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Beyond generative AI: How operational machine learning is transforming mobile app marketing

Explore how the transition from generative AI to operational machine learning is reshaping mobile app marketing and learn how leveraging this cutting-edge technology can unlock exponential growth and unparalleled success in the digital realm.

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June 28, 2023
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Better understand how users are engaging with your video ads with Engaged-View Conversions
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Better understand how users are engaging with your video ads with Engaged-View Conversions

Uncover user engagement insights with Engaged-View Conversions. Gain a deeper understanding of how users interact with your video ads beyond clicks and views. With EVC, discover that users who watch skippable videos for more than 10 seconds or complete shorter ads are 4 times more likely to convert. Now available for all Moloco advertisers, EVC provides comprehensive data on views, engaged-views, and clicks to shape your marketing strategies. Enhance decision-making and drive business growth. Visit our Help Center or contact your Moloco representative for details.

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June 21, 2023
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Elevate your iOS performance with SKOverlay
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Elevate your iOS performance with SKOverlay

Experience the power of SKOverlay, Apple's innovative creative rendering format. With SKOverlay, iOS marketers can display captivating ads accompanied by a convenient overlay. Users can effortlessly install advertised apps in the background, without leaving their current screen. Enjoy improved user experience and higher SKAN conversion rates of up to 30%. Streamline app installations and drive iOS engagement with SKOverlay. Learn more at our Help Center or contact Moloco.

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June 21, 2023
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Thriving with SKAN 4.0: Moloco Cloud DSP enables reporting and postbacks
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Thriving with SKAN 4.0: Moloco Cloud DSP enables reporting and postbacks

Moloco has launched SKAN 4.0 features for advertisers, enabling bidding on SKAN 4.0 traffic, providing new metrics and insights in the Analytics dashboard, and offering automatic integration of SKAN 4.0 conversion value schema for AppsFlyer users. These advancements aim to enhance campaign monitoring, improve efficiency, and provide actionable intelligence for advertisers in the evolving digital advertising landscape.

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June 21, 2023
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SKOverlay를 통해 iOS 퍼포먼스를 개선해보세요
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SKOverlay를 통해 iOS 퍼포먼스를 개선해보세요

iOS 14.5 및 SKAdNetwork(SKAN)의 광범위한 도입과 더불어, 애플은 SKOverlay라는 소재 렌더링 방식을 도입했습니다. (Apple’s developer guide) SKOverlay는 상호작용 가능한 광고 위에 배너 사이즈의 오버레이를 더해 보여주는 기술로, iOS 마케터들에 의해 널리 활용되고 있습니다.

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June 21, 2023
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Engaged View Conversions(EVCs)를 통해, 유저가 비디오 광고와 상호작용하는 방식을 더 잘 이해해보세요
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Engaged View Conversions(EVCs)를 통해, 유저가 비디오 광고와 상호작용하는 방식을 더 잘 이해해보세요

디지털 광고의 끊임없는 진화 속에서, 비디오 광고는 퍼포먼스 마케팅에 있어 점점 더 중요해지고 있습니다. 앱 마케터에게는 유저가 비디오와 어떻게 상호작용하는지를 측정하는 것이 이전보다 더욱 중요하지만, 현재의 클릭 및 노출수 측정 방법은 이를 해내기에 한계가 있습니다.

Moloco

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June 21, 2023
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