Data Report

Post-IDFA Mobile Game Advertising Costs: Casual vs Core

Apple's changes to privacy and tracking in the wake of iOS 14.5 and iOS 14.6 significantly shifted user acquisition costs - but where, and by how much? Our report measures the post-IDFA changes across genre and platform to give you a comprehensive picture of the new mobile marketing landscape.

Here's just some of what we learned:

  • The average CPI for Casual games on iOS has fallen 38%
  • The average CPI for Core games on iOS has risen 78%
  • The gap between Android and iOS CPI for Casual games has narrowed, but the gap between Android and iOS CPI for Core games has expanded
  • + More

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