Data Report: Mobile Life After Lockdown

Mobile App Category Engagement Forecasts for the Post-COVID World

As vaccine distribution continues and COVID-19 restrictions lift, the mobile ecosystem will experience as dramatic a shift as when the pandemic began. To help app marketers prepare for these changes, MOLOCO analyzed 100+ million bid requests to better understand the impact of lifted lockdowns on app engagement by category.

Here's just some of what we learned:

  • Dating apps can expect a 235% boost to engagement
  • Out-of-home dining app engagement will likely increase by 450%
  • Mobile games, which saw 200-400% growth during lockdown, will retain their newly acquired users
  • Travel apps will be the slowest to bounce back even as local restrictions are lifted

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MOLOCO - Life After Lockdown Report - Forecasting Post-COVID Mobile App Category Engagement Trends