What is Creative A/B testing?
Creative a/b testing, also known as split testing, takes the guesswork behind ad creative optimization by comparing the performance of two ads in a controlled environment. Spend is allocated to both creatives over a period of time and the creative that drives better performance is determined as the winner. This process enables app marketers to make data-informed decisions. It is no surprise that companies that leverage creative A/B tests see 37% higher return on marketing spend than those who do not .
Introducing Moloco's Creative A/B testing
Today, we’re excited to announce the release of our very own, creative A/B testing: a new feature on Moloco Cloud DSP that enables you to easily run fast and accurate creative a/b tests.
How it works:
Simply set the control & test group, allocate budget and your key metrics to start testing.
Run multiple A/B tests simultaneously with various campaign metrics from Spend, Impression, Action to CTR, CPC, CPI and CPA.
Monitor tests in near real-time directly through the Moloco self-serve campaign overview page as well as view detailed test result reporting.
<Screenshot of creative A/B test reporting>
If you’re an existing customer, visit your dashboard today to start running creative A/B tests. If you’re new to Moloco, please reach out to us today.