Moloco is excited to announce we are joining Adjust’s Coalition Against Ad Fraud (CAAF). Moloco is always eager to find opportunities to lead the fight against ad fraud, and we feel the CAAF will provide us the opportunity to best understand the frontiers and nuances of ad fraud. In particular, we will solicit feedback on how to reinforce DoubleCheck, our mobile anti-fraud suite, to fight emerging forms of ad fraud.
The CAAF was established to form a strong front against mobile ad fraud from the supply side, consisting of industry leaders that have years of experience dealing with fraud. Members collaborate and create guidelines for fighting mobile ad fraud, detailing what the ideal ways of detecting and preventing different types of fraud are, and who should be trusted with the responsibility of its prevention.