Overall: 21.67% (down from 24.1% last week)
US: 35.48% (down from 59.13%)
KR: 23.19% (down from 22.01%)
Global fraud fell to its lowest level, 21.67%, since we launched our Fraud Watch series.
Junk installs are now the largest source of fraud globally. At 10.98% it now constitutes the majority of mobile ad fraud.
US fraud rates continue to dip, although it remains nearly twice the global average. We observe 19.26% of all US installs are Poached Organic, nearly three times the global rate of 6.68%.
Although the uptick in fraud in Korea was minor (22.01% to 23.19%), the underlying fraud profile for the country shifted significantly. Poached organic installs fell nearly in half, from 17.39% to 10.34%, while phantom installs increased from 1.92% to 5.74%.