• Overall: 24.68% (up from 21.23% last week)

  • US: 28.69% (up from 17.81%)

  • KR: 17.33% (up from 14.61%)

 

Observations

  • Fraud ticked back upwards this week, driven by a rise in Junk Installs.

  • MMP rejected installs remained below 1%


Oct 15_1

Global Fraud October 8 — October 14
 

USA

  • Big leap in US fraud, with a big increase in Junk Installs (6.45% to 11.14%) and slight increase in Poached Organics (4.97% to 6.38%).

  • Installs rejected by MMP is at 4.4%, well higher than the global average.

 Oct 15_2
 
US Fraud October 8 — October 14
 

Korea

  • A large uptick in Poached Organic installs, from 8.92% to 12.2%

  • Phantom Installs continued downwards, from 3.44% to 2.86%

Oct 15_3

Korea Fraud October 15–21