.png "MOLOCO_CI_Basic_medium (3)")
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Overall: 24.68% (up from 21.23% last week)
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US: 28.69% (up from 17.81%)
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KR: 17.33% (up from 14.61%)
Observations
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Fraud ticked back upwards this week, driven by a rise in Junk Installs.
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MMP rejected installs remained below 1%
Global Fraud October 8 — October 14
USA
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Big leap in US fraud, with a big increase in Junk Installs (6.45% to 11.14%) and slight increase in Poached Organics (4.97% to 6.38%).
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Installs rejected by MMP is at 4.4%, well higher than the global average.
US Fraud October 8 — October 14
Korea
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A large uptick in Poached Organic installs, from 8.92% to 12.2%
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Phantom Installs continued downwards, from 3.44% to 2.86%
Korea Fraud October 15–21
