.png "MOLOCO_CI_Basic_medium (3)")
-
Overall: 27.54% (up from 21.67% last week)
-
US: 18.95% (down from 35.48%)
-
KR: 36.05% (up from 23.19%)
Observations
-
Some increase in global fraud this week, driven by slight increases in all categories.
Global Fraud September 24 — September 30
USA
US continued its drop in fraud, driven primarily by a drop in organic poaching (19.26% to 6.66%). This bring organic poaching rates in line with global trends.
US Fraud September 24 — September 30
Korea
Fraud in Korea saw a large uptick across all categories, most notably junk install rates (3.15% to 10.34%).
Korea Fraud September 24 — September 30
