• Overall: 28.78% (down from 30.04% week over week)

  • US: 41.33% (down from 42.3%)

  • KR: 36.43% (up from 34.36%)

Observations

  • Overall fraud down from two weeks ago (when it was hovering around 50%)

  • US has higher than average fraud rates, far greater number phantom installs and number of installs rejected by MMP

Aug 27_1
 
Prior week August 13–19


Aug 27_4
This week August 20–26

USA

The US observed large increases in poached organics this week.

Aug 27_3

Prior Week: August 13–19


Aug 27_4

Current Week: August 20–26

Korea

Korea trends were largely steady week over week.

Aug 27_5

Prior Week: August 13–19


Aug 27_6

Current Week: August 20–26