Privacy Policy

Last modified: Nov 5, 2016

Moloco, Inc (“Moloco”) is a mobile marketing company focusing on the mobile user acquisition for mobile app advertisers. We buy mobile advertising space on behalf of our Clients. When you click on a Client ad served by Moloco, Moloco ad systems receive and store an IDFA, the Advertising ID, which is a pseudonymous ID that is associated with your ad session. We cannot use the IDFA to identify you personally, but it does enable us to deliver relevant advertising to each device. We also collect information about your mobile device model (e.g. Galaxy S, iPhone), the operating system, IP address, the application you downloaded from Moloco Clients, when and how often you use those applications.

We use your IDFA, information about Client app you download and the information associated with your device IDFA (e.g., the apps you download and any publisher-provided data) to provide best ads experience to you and Client.


We don’t collect personally identifiable data unless you provide it to us. You may send request to understand what information we have via

IDFA we collect to provide relevant ads to you is a pseudonymous id which is not a personal identifier. IDFA is also resettable and has opt-out mechanism.

Android : You can reset your Advertising ID at any time, right from the Ads section of the Google Settings app on your device. From the same app, you can also opt-out of targeted advertising based on the advertising ID by setting the appropriate ad tracking preference.

iOS : You can opt out of targeted advertising by accessing the following link on your device: Alternatively, if you are using the iOS 6 or above operating system on your device, you may opt-out by electing Limit Ad Tracking (Learn More

Children’s Privacy

Moloco adheres to the Children’s Online Privacy Protection Act. We do not create nor use any behavioral advertising segments of children under 13 as part of our Services. Our Site is not directed at children under the age of 13. If we are made aware that we have received personally identifiable information from someone under 13, we will use reasonable efforts to remove that information from our records.


The security of your information is important to us. We have implemented reasonable security measures to protect the information. If you have any questions about our security practices, please contact via

Changes to This Privacy Policy

When we make a material change to this Privacy Policy, we will inform you by posting a notice on the home page of this site that the policy has been updated and by changing the date on this page noting when the policy was last updated.

Contact Moloco

If you have any questions or concerns regarding this Privacy Policy, please email us at